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Showing posts from August, 2014

Content Marketing (TI Speech Project 7 from CC)

Competent Communicator Project #7 Research Your TopicUse information collected from various sources, and carefully support your points and opinions with specific facts, examples and illustrations. 5-7 Minutes
Opening
Traditionally, marketing was advertising…. commercials, newspaper ads, posters. In this information age, it’s more about ‘content marketing’.

What is Content Marketing? ‘Content marketing is a marketing technique of creating and distributing valuable, relevant and content to attract and acquire an audience – with the objective of driving profitable customer action..Creating and curating content with the intention of impact consumer behavior.Content Examples: Blogs, Webcasts and Podcasts, Magazines, Websites, Microsites, and Online Communities, Twitter, Pinterest, Facebook, Events, Newsletters, Videos, Mobile Apps, And more!86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing.Examples
Whole Foods on Facebook: On their Facebook page, they pro…