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Showing posts from August, 2010

College vs. High School

25. In high school, you do homework. In college, you study.

24. No food is allowed in the hall in high school. In college, food must be provided at an event before students will come.

23. In high school, you wear your backpack on one shoulder; in college, on both.

22. In college, the professors can tell you the answer without looking at the teacher's guide.

21. In college, there are no bells or tardy slips.

20. In high school, you have to live with your parents. In college, you get to live with your friends.

19. In college, you don't have to wait in a certain lunch line to be cool.

18. Only nerds e-mailed in high school. (Cool kids hadn't heard of it.)

17. In high school, you're told what classes to take. In college, you get to choose; that is, as long as the classes don't conflict and you have the prerequisites and the classes aren't closed and you've paid your tuition.

16. In high school, if you screw up you can usually sweet-talk your way out of it. In co…

Reading List

Suggested Reading for Integrated Online Strategies
Don’t Make Me Think: A Common Sense Approach to Web Usability
By: Steve Krug
This is an extremely well‐written book about website design and usability, the name
says it all. A recent new edition features three new chapters.
Winning Results with Google AdWords
By: Andrew Goodman
This book explains how to succeed in the hypercompetitive world of Google pay‐perclick
advertising.
Search Engine Visibility
By: Shari Thurow
This is a classic book on the basics of designing a website for free search engine pick
up.
Meatball Sundae: Is Your Marketing out of Sync?
By: Seth Godin
This book reviews many of his past themes such as permission marketing and makes
them current.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral
Marketing and Online Media to Reach Buyers Directly
By: David Meerman Scott
The Ten Golden Rules of Online Marketing Workbook
This workbook is a basic how‐to book that tells the story of Annie’s Costumes Internet