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Competitive Analysis SWOT

The strength of the competition is key to finding your competitive advantage. Defining your key industrial competitive pressures provides a framework for developing strategies to your growth.
Analyzing the primary competitor and identifying their Strengths, Weaknesses, Opportunities, and
Threats (SWOT Analysis) help determine target markets, marketing plan, customer service, sales forecasting and sales planning.
Examining the following will assist in the competitive analysis:
Identify the level of rivalry among competing sellers in the industry
Review strategies of companies to encourage customers to switch from a
competitor
Analyze ease of entry for new competitors
Determine bargaining power for suppliers of key materials and components
Determine bargaining power for buyers of the product
Discover options for product/service distribution
SWOT Analysis
Identifying the Strengths, Weaknesses, Opportunities and Threats of your competition
Strengths of your Primary Competitor
What is your primary compe…