Posts

Showing posts from February, 2009

Layout Design

About Layout

Layout is the management of form in space. In other words, layout is
how you will arrange your design elements, according to design
principles, into the limited space you have available on a page.
Visual and textual elements are the usual tools you use when creating layouts,
and their successful placement is the difference between an obscure
design with little communication and a striking, simple design that
communicates quickly and directly.

With a good layout, whether it is an article, cover, poster or web page, a
reader can navigate through complex information easily.
Layout is perhaps one of the most under-appreciated design talents. If done
badly, the best concepts, type treatments and images are wasted.
They’ll be overlooked at best, robbed of all their power at worst.
Layout and page design are one in the same (layout being the skill of a page
designer.) In this module and the next we will examine ways to layout a
variety of information on pages so that it is accessible, legibl…

Typographical Rules

Your Type Must Always Be Perfect. No Exceptions.Typography communicates. Yet typesetting is often poorly done. It is
absolutely essential that, as a designer, you start setting type in a
professional manner. Attention must be paid to all the typography you
produce. No matter where it is or what it’s for. Period.
About TyposYou should always double, triple and quadruple your work for any small typographic, grammatical, or spelling errors.
Why?
Think about it. As an engineer, if you're tasked to design a fix for a
faulty bridge, you need to instill confidence in your client and the
public that you're up to the task. Making a simple math-error on the
initial proposal does nothing to instill this confidence--and will
likely strike you from the list of finalists. How can I trust a bridge
design to an engineer who can't do simple math (or who can't double
check their figures)?
Or even more simply:
How can you trust a car mechanic who drives a stuttering car?How can you trust an obese pe…

Creative Process and Peer Critique

The Creative Process
It’s worthwhile exploring every creative process you come across that interests you. By trying
different ways of working through a creative problem you can take the
parts that work for you best and, in turn, construct a reliable
creative process of your own--one that will give you consistent results
on a daily basis. This is something, by the way, that every employer
and client will expect from you.
The creative process varies for every designer, of course. Presented
in this module is a process that offers something for everybody. This
process differs from that of “soak/rinse/spin” idea from Tolleson
Design.
This process consists instead of 7 steps:
Step 1: Gather the MaterialStep 2: Define the ProblemStep 3: Attempt to Solve the Problem/First IdeasStep 4: Get Away!Step 5: Let the Ideas FlowStep 6: Select and Refine the Best IdeasStep 7: Produce to the Appropriate LevelStep 1: Gather the Materials Let's say you have a client and they call you up and say:
"We have a ne…